Curriculum
- 5 Sections
- 12 Lessons
- About 2.5 hours
- Module 1: Your Marketing Voice and AI
Before you use AI to write a single post, you need three things settled. What the tool is actually good at. How to make it sound like your business. And where the honesty line sits, so you never cross it by accident.
Get these three right and everything in the rest of the course is straightforward. Get them wrong and you will produce a lot of content that either sounds like nobody or says something that is not true.
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4 - Module 2: Content That Fills the Calendar
Most small business marketing fails for one reason. It stops. Three good posts in June and nothing in July is worse than one adequate post a week all season.
This module is about consistency. You will learn to draft social posts and newsletters that sound like you, plan around a Nantucket season instead of a generic calendar, and produce a month of content in one sitting. The last lesson is the one that keeps you safe. Nothing publishes until you have evaluated it.
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4 - Module 3: Marketing Copy That Converts
Social posts keep you visible. Copy is what turns attention into a booking, a sale, a call, or a donation. It sits on your website, in your listings, on your menu, and inside your offers. It stays up for months, so the standard is higher.
This module covers website and description copy, the difference between writing for locals and writing for visitors, and how to build offers that hold up. It also puts the last two letters of H.E.L.P. to work. Leverage and Perfect.
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4 - Module 4: A Simple AI Marketing Workflow
Everything in the first three modules works. None of it matters if you do it once in March and never again.
This module is about the system. A weekly rhythm short enough that a one-person business can actually keep it. A way to tell what worked without buying anything. A prompt library that makes every month easier than the last. And an honest account of when the right move is to hire a person.
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4 - Final Assessment1